From left are Samsung Philippines Consumer Electronics Division head Ramon Medina and Samsung Philippines President Minsu Chu. CONTRIBUTED PHOTO

BRINGING its technology closer to Filipinos, Samsung Digital Appliances recently held its "Design Your Cool" roving exhibit at BGC Central Square from April 29 to May 1, 2022. Decorated to demonstrate how refrigerators could blend into a variety of spaces and lifestyles, different predesigned, Bespoke refrigerators — from color and finish to modules — were showcased.

"As users' lives become more home-centric, we've realized that innovation can no longer follow a one-size-fits-all approach. The global launch of Samsung Electronics' Bespoke refrigerator ushered in a whole new era of customizable home appliances, allowing you to personalize your fridge's color, material and modules to suit your needs, Bespoke epitomizes Samsung's commitment to offering products that cater to consumers' evolving lifestyles. Innovating for a new age where technologies are flexible and adaptable to you, we believe that the shift toward customization not only sets a trend, but in fact, marks the emergence of a new paradigm," Samsung Philippines President Minsu Chu said.

Users were treated to the different palette of colors for the refrigerator's customizable door panels and different texture finishes to help homeowners elevate new possibilities in kitchen design. Different modular units were also displayed to show options that could suit both their kitchen layout and lifestyle functionality. Attendees also received free Samsung Bespoke ice cream by Kurimu with flavors corresponding to the colors of the Bespoke refrigerators.

"The core of the Bespoke philosophy is about creating home experiences that are tailored to each user," Samsung Philippines Consumer Electronics Division head Ramon Medina added.